The Brookhaven Amphitheater will now be known as the Pennysaver Amphitheater, as, at its Tuesday meeting, the Town Board approved a naming agreement between the publication and JVC Broadcasting, which operates the arena.
In March, Brookhaven and JVC agreed on a five-year contract that would allow the radio company to run the day-to-day operations of the amphitheater on Bald Hill in Farmingville, which would save the town about $200,000 annually in costs.
Part of the agreement was that the town would receive half of all naming rights to the amphitheater. Earlier this month, JVC sent out a request for bids, and according to JVC President John Carraciolo, Pennysaver was the only bidder.
As part of the deal, Brookhaven will receive $45,000 in 2012, half of which is in cash and the other half in advertising space in Pennysaver. By 2016, Brookhaven will receive $62,000 in cash and advertising space.
The first concert under the new name will be July 4 at the town's Star Spangled Bash, which includes a performance by the Long Island Philharmonic and a fireworks show presented by Fireworks by Grucci. Admission to the free show begins at 6 pm, with the concert starting at 7:30 pm. Fireworks are slated to begin at 9:30 pm.